Bula, friends! The kindest word that is said every now and then in the South Pacific islands.
BULA is the joy of life, a smile. Nothing expresses a positive attitude towards the surrounding world and people as much as this word. ‘Bula bula’ (pronounced boo-LAH!) is the most popular greeting of the Fijian people.
The traditions of drinking Kava goes back three thousand years and probably began on the islands of Vanuatu or Tonga. Then it reached Fiji and other islands, eventually covering almost the entire Pacific. In most regions, Kava’s performance was so highly regarded that it was beginning to shape the local culture.
The ritual of preparation and shared drinking performed many social, political, and religious functions. It was an important part of tribal ceremonies and customs: with Kava, for example, unions were formalized, or conflicts were resolved. It also gained an important role in commemorating holidays and celebrations. Kava was drunk by shamans and rulers, and the bowl was passed on in order to reflect the communal hierarchy.